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5 Ways to Use Data to Transform Your Contracting Business

If you want to stay profitable and win more business, it’s time to start tracking the metrics that matter most. Here are 5 ways you can harness data to improve performance, boost productivity, and protect your margins.
February 12, 2025

5 Ways to Use Data to Transform Your Contracting Business

Running a successful contracting business is no small feat. Contractors juggle complex projects, tight budgets, and rising client expectations—all while trying to stay profitable. One of the biggest challenges? Making critical decisions without clear, actionable data.

Over the years, I’ve seen too many contractors rely on gut instinct or incomplete information to guide their business. That worked in the past, but today’s competitive market demands a more data-driven approach. If you want to stay profitable and win more business, it’s time to start tracking the metrics that matter most.

Here are 5 ways you can harness data to improve performance, boost productivity, and protect your margins.

1. Track Project Productivity

Knowing how each project is performing helps you catch inefficiencies before they eat into your profits. Start by measuring daily production rates—how much work your team completes each day—and comparing that against your project timeline and budget.

Why it matters: It’s easy for projects to fall behind or go over budget without clear, real-time tracking. By staying on top of daily production, you can make adjustments early.

How to do it: Create a simple spreadsheet to log production rates and track progress against goals. Meet with your team weekly to review where you’re ahead or behind. Look for patterns—are certain tasks consistently slowing you down?

2. Measure Operator Performance

Your crew is your biggest asset. Measuring individual performance helps you identify high performers and spot opportunities for improvement. Focus on key productivity indicators like output per day, downtime, and rework rates.

Why it matters: Not every operator works at the same pace or efficiency level. Benchmarking performance helps you coach your team more effectively and build a stronger workforce.

How to do it: Track performance manually by monitoring daily output. Create benchmarks for average performance and set realistic improvement goals. Use jobsite cameras or time-tracking tools to gain additional visibility.

3. Monitor Budget vs. Actual Costs

Cost overruns are one of the fastest ways to lose money on a project. The key is to track your actual costs (labor, materials, and equipment) against your original budget every week—not just at the end of the project.

Why it matters: Catching cost creep early can help you reallocate resources or negotiate better vendor rates to stay on track.

How to do it: Break your budget into categories (labor, materials, equipment) and track them separately. Compare weekly spending to your budget projections. Look for unexpected spikes and investigate the cause immediately.

4. Analyze Your Bid Success Rate

Winning more bids starts with understanding which projects you’re most likely to win—and why. Calculate your bid success rate by dividing the number of winning bids by the total bids submitted.

Why it matters: If you can identify patterns in your wins, you can focus on bidding for the types of jobs where you perform best, boosting your hit rate and profitability.

How to do it: Review your past bids and categorize them by project type, size, and client. Look for patterns: Are you more successful with certain types of projects? Adjust your bidding strategy to focus on high-success opportunities.

5. Track Equipment Utilization

Your equipment is a major expense—are you using it efficiently? Tracking utilization rates (how often each piece of equipment is in use versus idle) helps you optimize scheduling and reduce unnecessary costs.

Why it matters: Equipment that sits idle costs you money in maintenance and depreciation. On the flip side, overworked equipment could lead to expensive breakdowns.

How to do it: Log equipment usage hours daily. Calculate your utilization rate by dividing hours used by hours available. Schedule preventative maintenance based on actual usage, not guesswork.

The contractors who thrive in today’s market are the ones who take control of their data. Start with these key metrics, and you’ll already be ahead of the game. If you’re ready to automate and get deeper insights without the headaches of manual tracking, tools like Analytics & BI can make it easier. Ultimately, the power of data lies in the decisions it helps you make. Whether you do it with spreadsheets or advanced software, start tracking, analyzing, and optimizing today—you’ll thank yourself later.